Blog
Writing from the Lettertrace team on AEO, generative-engine optimization, and how AI assistants talk about brands.
Open-Source AI Brand Visibility Tools Worth Running Yourself
Brands disappear from AI answers when no one's watching for them.
GEO in Practice — Real Optimizations That Changed AI Answer Visibility
Statistics and structured data are the quickest wins for getting AI engines to cite your brand.
How to Run an AEO Program Without a Dedicated Team
Track which AI systems mention your brand and why, before visibility gaps cost pipeline.
How to Track Brand Visibility on Claude Specifically
Claude's visibility requires its own tracking setup, not blended AI dashboards.
AI Competitive Intelligence for SaaS Category Leaders
AI now decides which vendors buyers see before Google rankings matter.
AI Assistants Now Beat Search as the Starting Point for Purchase Research
Consumers prefer AI for research but still click Google first.
How Claude, ChatGPT, Gemini, and Perplexity Differ as Brand Discovery Channels
Each AI platform cites different brands for identical product questions.
Building a Competitor AI Benchmarking Cadence
Track how AI systems describe your brand against competitors on a regular schedule.
Why Competitors Appear in AI Search Results More Than You Do
AI systems pick brands from third-party sites, not your Google rankings.
Why Enterprise AEO Is Moving From Dashboards to Agents
Agents monitor AI share of voice across multiple models automatically.
AEO vs GEO — Scope, Tactics, and When to Use Each
Understand the tactical differences between search extraction and AI synthesis.
AI Visibility Metrics Every AEO Dashboard Should Track
Seven visibility metrics reveal whether brands actually influence AI-driven search.
AI Brand Mention Monitoring for Growth Teams
Tracking brand mentions in AI answers beats manual checks and reveals pipeline risk.
AEO Content Structure for Product and SaaS Brands
AI rewards specificity over vanity metrics, and citation beats clicks.
How to Measure Share of Voice in AI-Generated Answers
Track what AI models actually recommend your brand against competitors in their answers.